Who we are
a team of friends & family changing how we perceive life!
meli started with Alan (CEO | ex-McKinsey) who wanted to build a platform where friends & family could collaborate and capture moments together in timelines. His cousin, Sam (Head of Creative | ex-TikTok), is here to prove that social media can make you feel better about your life, not worse about everyone else's.
meli is the one space where you show up for yourself, share with the people you trust, and watch your own story unfold - one photo at a time.
this is the cozy space to be yourself.
Why meli?
We’re building meli because we believe that pictures are more than memories - they're proof. Proof that you showed up. Proof that you're growing. Proof that the small moments are just as worth holding onto as the big ones.
Every member of the meli team (we’re Fammeli) genuinely loves building meli, and we are proud of what it’s becoming. We’re a team that uses the app, cares about it deeply, and shows up for it the same way we want users to show up for themselves.
That's what meli is really about. Bettering yourself, one day at a time, through pictures.
Meet the Team
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CEO
FamMeli Spirit Character: Ash
He’s the big boss with a fire passion for finding ways to preserve memories - especially because he can’t remember anything and always writes them down. -
Founding Engineer
FamMeli Spirit Character: Sir Philip
He’s the magic developer who’s an absolute WIZARD when it comes to building and coding. He will protect the software at all costs.
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Head of Creative
FamMeli Spirit Character: Sudzy
She’s a social media fanatic with a perky, bubbly personality. You’ll find her on pretty much all of our socials, and she’s the mastermind behind the FamMeli Members.
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Founding Engineer
FamMeli Spirit Character: MuscleMeli
As consistent as he is with the gym… he’s also consistently crushing it when it comes to coding. He never misses his 6 AM workouts just like he never misses a push to production.